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CASE STUDIES: |
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1. Assisted Living & Retirement Community –Differentiating
their Product – Retirement Vertical (Timeframe: 1.5 years ago)
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Problem #1: Baby boomers are faced with the increasingly difficult
challenge of managing their personal finances, struggling to pay for the rising
costs of their children’s college educations as well as paying for their aging parent’s
skyrocketing health-care costs and living arrangements. America’s fastest growing
demographic is the 65+ yrs and older segment. As a result, assisted living &
retirement communities are growing at an exponential rate to handle this rapidly
growing demographic. With increased facilities comes increased competition and increasing
pressure for publicly traded retirement communities to demonstrate incremental
revenue growth and beds full.
Problem #2: Individuals who live in many of the assisted living
and retirement communities have family members who are located in areas that require
long distance calls.
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2. Nation-wide Car Rental Chain – Stop the Financial Bleeding – Call Center
Vertical (Timeframe: 2 years ago)
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Problem #1: Voice Runner was approached by one of the nation’s largest retail car
rental companies. Although the rental company had achieved phenomenal new store
growth over the previous years, their same store sales growth remained relatively
flat year over year.
The company could not understand how their revenue and profitability growth
remained stagnant over the years, while its competition continued to experience
year over year profit growth. After conducting a thorough analysis of each individual
store’s operations. It was concluded that their internal communication and telecommunications
systems were significantly archaic and were lacking major basic operations and support.
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3. Nationwide Hotel Chain an Individual Franchise Owner Hotel Vertical (Triple
Play) (Timeframe: 4 years ago, prior to anyone offering free wi-fi service)
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Problem#1: Voice Runner's customer was building a multi-million dollar new
hotel development in one of the fastest growing suburbs of Houston. The owner of
this hotel owned multiple hotel franchises across Southeast Texas, most of which
were located in large metropolitan areas. The market area in which the owner was
developing the new hotel was located in an expensive monopolistic phone area, prior
to Voice Runner providing service in this market. The owner was shocked by the cost
of phone and internet service for this one particular location, as the owner was
accustomed to significantly lower prices with his other hotels.
Problem #2: Historically, any guests phone calls at any hotel can be an extremely
expensive proposition. Historically, this has been a huge profit center for hotel
owners, but has also created significant ill-will between the hotel operators and
the guests paying such exorbitant fees for phone calls.
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4.Chevrolet Dealership (One of Houston's highest volume dealerships) Business
Case Vertical (Timeframe: 1 yr. ago)
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Problem #1: When Voice Runner's sales team walked into the office of one
of Houston's largest car dealerships, the owner exclaimed, "I have waited 17 years
for you to walk through my doors!". The car dealership is located in a monopolistic
market, and for the past 17 years in operation, the car dealership has never had
a choice for its phone and internet service. Initially, the owner looked at Voice
Runner with suspicion, not believing that we were a credible company, nor could
provide service in a monopolistic area, because they simply never had a choice.
Because of this lack of choice, the owner paid extremely high monthly recurring
fees and one-time fees with limited customer-service. His monthly recurring phone
and internet fees had never been reduced during the entire course of 17 years in
business! The dealership had basically entered into a 17 year contract with the
local phone monopoly.
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Problem #2: Because the owner had been in business for such a long
time, had added and deleted phone numbers so many times and had so many different
3rd party billing and security systems in place, it was extremely difficult for
the owner to truly understand what lines and phone numbers he had, where those lines
were located and what he was paying for. The telecommunications closet was a bird's
nest of wires, cables, equipment, boxes and machines.
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