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It was discovered that the sales staff at each car rental store would spend a significant amount of time outside of the office in the front parking lot showing customers,
who had just rented a car, how to use the car, and inspecting the overall condition
of each car. Because all sales staff were so busy attending to the immediate customer
out in the parking lot, each individual store was missing a large volume of phone
calls from prospective customers who would call to inquire on pricing and book reservations.
The audit showed that when a person called in to receive a quote or book a reservation
and did not speak to a live person at the time of that call, the customer would
immediately call and book that same reservation with the competition!
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