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CASE STUDIES: |
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3. Nationwide Hotel Chain – Individual Franchise Owner – Hotel Vertical (“Triple
Play”)(Timeframe: 4 years ago, prior to anyone offering free wi-fi service)
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Problem #1: Voice Runner’s customer was building a multi-million dollar new
hotel development in one of the fastest growing suburbs of Houston. The owner of
this hotel
owned multiple hotel franchises across Southeast Texas, most of which
were located in large metropolitan areas. The market area in which the owner was
developing the new hotel was located in an expensive monopolistic phone area, prior
to Voice Runner providing service in this market. The owner was shocked by the cost
of phone and internet service for this one particular location, as the owner was
accustomed to significantly lower prices with his other hotels.
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Problem #2: Historically, any guests phone calls at any hotel can be an
extremely expensive proposition. Historically, this has been a huge profit center
for hotel owners, but has also created significant ill-will between the hotel operators
and the guests paying such exorbitant fees for phone calls.
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Problem #3: The hotel owner was new to the location and had not established
any relationships with the local community. Additionally, he was from a different
nationality and culture and was a bit unsure how he and his new, nationally recognized
chain, would be received in this market, nor was he sure if he would be able to
keep rooms full at his new development.
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Action Taken: |
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Voice Runner solved these problems by implementing a number
of services to create significant savings to the hotel developer and ensure that his property was accepted into the market and remained full.
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Voice Runner created a phone and internet solution for both the hotel's
office staff and the hotel guests. Voice Runner put together a proposal
whereby Voice Runner would supply all of the phone lines and the internet bandwidth for
both the hotel staff and the hotel guests at a price lower than what the local monopoly
quoted for just the hotel's office phone lines alone.
- Voice Runner helped the owner set-up wi-fi hotspots located throughout
the multi-story hotel and in the main entrance and breakfast areas to offer free,
secure wireless internet.
- Voice Runner created a phone & internet solution and helped the developer
implement a highly-visible marketing plan to offer free unlimited phone calls for
its guests calling throughout Texas and throughout the entire United States, as
well as free, unlimited wi-fi internet use during their entire stay at the hotel.
- Voice Runner created a customized cable TV line-up specifically designed
for the hotel owner. Many times, large national cable TV operators will only sell
expensive cable TV packages, regardless of whether a business owner wants to purchase
those channels or not. Voice Runner worked with the owner to create a customized
business & family-friendly channel line-up to offer both groups of guests staying
at the hotel.
- Voice Runner introduced the hotel owner to a number of Voice Runner's
existing business customers in the area to give the hotel owner an established base
of business and occupancy, prior to even opening his hotel. Voice Runner's customers
began referring their business guests and own visiting families to his hotel.
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Result: |
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Saved the hotel developer a significant amount of money vs. the local
monopoly on his monthly recurring voice & internet charges.
- Created a unique marketing plan around telecommunications, free
phone calls & wireless internet - a revolutionary idea in the hotel industry.
- Customized cable TV channel line-up saved the hotel owner a significant
amount in monthly recurring charges by not ordering TV channels that would not be
viewed or were not desired by the owner.
- Occupancy now remains at 99% full on a daily basis, paying massive dividends
(ROI) from the offered amenity. Customers applaud free phone & wi-fi service.
- Significant amount of repeat guest visits (revenue), in part to the included,
free voice/data amenity.
- Voice Runner earned the business of the hotel owner's subsequent new
hotel developments throughout Texas.
As a result, the hotel owner now has free phone
calls between each of his hotels, which are technically considered long distance
between them.
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